Social media has created an epidemic of manufactured personas, where freelancers feel pressured to become someone they're not to succeed online.

Minimalist web design has emerged as one of the most effective approaches for small businesses in 2025.

Why Your First Month as a Freelancer Can Make or Break Your Career.

The contrasting approaches of two successful content creators who built loyal audiences and profitable businesses through authenticity.

Squarespace template choice paralysis is real. Here's how to break through the overwhelm and find the perfect starting point for your website.

Mobile-first sounds great in theory, but Squarespace works differently. Here's how to get the best of both worlds with a mobile-separate approach.

Elwyn explains how to stay organised and keep your menus clean by using the full set of Squarespace page tools.

Why most freelancers fail at content before they really start.

Elwyn walks through the complete process of building a professional freelance storefront from scratch using Flowlance.

Skip the flashy trends. These 5 proven web design approaches will actually help your small business connect with customers and drive results.

Most freelancers start their journey believing in a dangerous myth: "Build it and they will come."